By: Clifton, Rita; Simmons, John; Ahmad, Sameena
London, The Economist in Assn. With Profile Books: 2003
Seller ID: 017553
Binding: Hard Cover
Condition: Nr. Fine
"Divided into thre parts and written by 17 experts on the subject, Brands and Branding examaines the case for brands, outlines best practice in branding and looks at the future for brands." View More...