Brands in the Balance: Meeting the Challenges to Commercial Identity

By: Drawbaugh, Kevin

Price: $25.00

Quantity: 1 available


An unmarked book in very good condition. "An intelligent, informative and highly readable book about any organisation's most important assets - their brands."

Title: Brands in the Balance: Meeting the Challenges to Commercial Identity

Author Name: Drawbaugh, Kevin

Categories: Business,

Edition: First/First Printing

Publisher: U.K., Pearson Education: 2001

ISBN Number: 0273650351

ISBN Number 13: 9780273650355

Binding: Hard Cover

Book Condition: Very Good

Jacket Condition: Very Good

Seller ID: 028711

Keywords: Business, Branding,