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This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach.
It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from mass to social media.
Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include:
While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.
Title: Advertising, the Media and Globalisation: A World in Motion
Publisher: London & New York, Routledge: 2012
ISBN Number: 0415668832
ISBN Number 13: 9780415668835
Book Condition: Very Good
Item: 1.00 Item
Seller ID: 027321
Description: An unmarked apparently unread copy with faint crease to upper right corner front panel. "Offers a critical, emphirically-grounded and contemporary account of how advertisers and agencies ae dealing with a volatile mediascape throughout the world, taking a region-by-region approach.
Keywords: Media, ,