Brand Child (Bramdchild) : Remarkable Insights into the Minds of Today's Global Kids and Their Relationships With Brands

By: Lindstrom, Martin; Seybold, Patricia B.

Price: $20.00

Quantity: 1 available

Book Condition: Very Good


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An exploration of how 8-14 year-olds around the world relate to consumer brands. It compares their behaviours and preferences and looks at the trends which influence them. The information in the book is based on a global study across Australia, Brazil, Canada, China, France, Germany, India, Japan, Scandinavia, Spain, the UK and the USA. Drawing on this qualitative and quantitative data, commentary, interviews and cases, the the book reveals new ways of marketing to this powerful group. Additional features of the book include: interviews with the world's brand leaders and case studies (including Disney, Mattel, Sony, Nike, Lego, BoyZone, Harry Potter, PlayStation, Nickelodeon, Pepsi, Pokemon, NSync, American Express and Visa); and weekly updates - each page has a web address for the latest news.

Title: Brand Child (Bramdchild) : Remarkable Insights into the Minds of Today's Global Kids and Their Relationships With Brands

Author Name: Lindstrom, Martin; Seybold, Patricia B.

Categories: Advertising & Marketing,

Edition: First

Publisher: United Kingdom, Kogan Page Ltd: 2003

ISBN Number: 0749438673

ISBN Number 13: 9780749438678

Binding: Hard Cover

Book Condition: Very Good

Jacket Condition: Very Good

Seller ID: 019166

Keywords: BRAND NAME PRODUCTS MARKETING RESEARCH,