Brands and Branding

By: Clifton, Rita; Simmons, John; Ahmad, Sameena

Price: $20.00

Quantity: 1 available

Book Condition: Nr. Fine


"Divided into thre parts and written by 17 experts on the subject, Brands and Branding examaines the case for brands, outlines best practice in branding and looks at the future for brands."

Title: Brands and Branding

Author Name: Clifton, Rita; Simmons, John; Ahmad, Sameena

Categories: Business,

Publisher: London, The Economist in Assn. With Profile Books: 2003

ISBN Number: 186197664X

ISBN Number 13: 9781861976642

Binding: Hard Cover

Book Condition: Nr. Fine

Jacket Condition: Nr. Fine

Seller ID: 017553

Keywords: BRAND NAME PRODUCTS,