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Advertising & Marketing

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Advertising & Marketing

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1 Abrams, Barney The Technique of Fashion Layout
New York Harper & Brothers 1948 Presume First Edition Hard Cover Good Tattered 4to - over 9" - 12" tall Jamieson, Ronald Inscribed to P0 By Author
Red cloth boards with lower corners bumped, edgewear to spine ends and corners, authorial gift inscription ffep. Each layout example is accompanied by analysis of how and why it works. D/W is tattered, held together with ugly tape, but worth preserving for the front panel art.. 
Price: 75.00 AUD
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All-American Ads 1900-1919, Heimann, Jim (edited by)
2 Heimann, Jim (edited by) All-American Ads 1900-1919
Germany Taschen 2005 3822825123 / 9783822825129 Paperback Fine - New 
Produced with the usual Taschen flair, contains original print ads for cars, travel, technology, food, liquor, cigarettes, movies, appliances, furniture, defence, transportarion, you name it - all digitally mastered to look as bright and colorful as they did on the day they first hit the newstands. 
Price: 65.00 AUD
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20th century Fashion : 100 Years of apparel Ads, Heimann, Jim; Nieder, Alixon
3 Heimann, Jim; Nieder, Alixon 20th century Fashion : 100 Years of apparel Ads
Germany Taschen 2009 3836514613 / 9783836514613 Hard Cover As New As New 
Text in English, French and German. Superbly produced large (460 pages) book with illustrated endpapers and wonderful examples of advertising art arranged chronologically. 
Price: 45.00 AUD
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4 Lindstrom, Martin; Seybold, Patricia B. Brand Child (Bramdchild) : Remarkable Insights into the Minds of Today's Global Kids and Their Relationships With Brands
United Kingdom Kogan Page Ltd 2003 0749438673 / 9780749438678 First Hard Cover Very Good Very Good 
Appears read. PO name/details. 
Price: 20.00 AUD
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5 Rushkoff, Douglas Coercion : The Persuasion Professionals and Why We Listen to What They Say
London Little, Brown 2000 0316854034 / 9780316854030 Paperback Very Good 
Pages lightly tanned. "A brilliantly argued and entertaining survey of the 'state of coercive technologies'. Covering everything from the 'aural ambience of sport' at Niketown to the links between door-to-door selling and CIA interrogation techniques, this book i an essential weapon in the ever-growing consumer way." 
Price: 15.00 AUD
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6 Shaw, Kim The Work O4 : The Very Best of Advertising from Asia, Australia and New Zealand
West Perth, W.A., Australia Campaign Brief Pty, Limited 2004 0975125710 / 9780975125717 Hardcover with dust Jacket Very Good Good Folio - over 12" - 15" tall 
Lower corners bumped, internally fine with accompanying CD. D/W with sl. edgewear (now protected) 
Price: 85.00 AUD
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Advertising, the Media and Globalisation: A World in Motion, Sinclair, John
7 Sinclair, John Advertising, the Media and Globalisation: A World in Motion
London & New York Routledge 2012 0415668832 / 9780415668835 First Paperback Very Good 
An unmarked apparently unread copy with faint crease to upper right corner front panel. "Offers a critical, emphirically-grounded and contemporary account of how advertisers and agencies ae dealing with a volatile mediascape throughout the world, taking a region-by-region approach. 
Price: 35.00 AUD
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8 Young, James Webb The Diary of an Ad Man: The War Years June 1, 1942-December 31, 1943
Lincolnwood, Illinois, U.S.A. Natl Textbook Co Trade 1990 0844232459 / 9780844232454 Paperback Very Good 
Appears unread, no creasing to spine, letter A written top right corner title page, no other markings or inscriptions. 
Price: 20.00 AUD
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