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Clifton, Rita; Simmons, John; Ahmad, Sameena Listings

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1 Clifton, Rita; Simmons, John; Ahmad, Sameena Brands and Branding
London The Economist in Assn. With Profile Books 2003 186197664X / 9781861976642 Hard Cover Nr. Fine Nr. Fine 
"Divided into thre parts and written by 17 experts on the subject, Brands and Branding examaines the case for brands, outlines best practice in branding and looks at the future for brands." 
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